Here is your first look at Kate Moss for Balmain's Autumn/Winter 2010-11 campaign. The unusually simplistic ads were photographed by Inez & Vinoodh and capture Moss lounging on the couch. We know that Kate is real fan of Balmain, and is quite often seen wearing their collection of sparkly minidresses and sharp shouldered jackets, but could this have been reflected a bit better in this latest campaign? What do you think of Balmain's new ads?