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Emma Watson, complete with her former long locks, has once again stepped in front of the lens for the A/W 2010-11 range for People Tree. Admitting that she "wasn't centrally involved in the design" of the collection, Emma says she had "great fun" helping People Tree pick out the Fair Trade textiles. These included "a dogtooth hand-woven check, cable knits, and the first Fair Trade hand-woven brushed checked fabric, which has been made into easy tulip skirts, dresses and shirts".

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Other pieces worth noting are a little black satin tulip dress, which according to Watson can be dressed up or down to suit any occasion. Last week it was revealed that People Tree's S/S '10 range will soon be unveiled at a fashion show for The Prince of Wales' eco festival. Watson is unable to attend, but will appear via a video introduction. She has also been busy visiting Bangladesh to see the real impact Fair Trade makes.

"The contrast between the slums in Dhaka, where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree), was all too apparent. I still find it hard to convey what Fair Trade means to those producing our fashion," she says.