Daisy Lowe is the new face of Biba
Adding another notch to her modelling belt is Daisy Lowe, who has been revealed as the new face of Biba. The Brit model joins the label, which has been given another makeover, this time by the folks at House of Fraser, who acquired it after it failed to be revived by Bella Freud. She fronts the campaign for the collection, which has been designed by the retailer's own in-house creative team, and described as "aspirational but accessible."
As to whether the project will work, Daisy told the The Independent that she "hopes so". "I think because there are boutiques, it will really bring people back. There are brilliant pieces - the coats are amazing and there's this beautiful butterfly ring that goes over two fingers," said Daisy.
To prove just how much of a fan she is of Biba, Daisy recently wore the label's leopard print coat to Glastonbury. "I've been wearing it the whole time, I wore it for Glastonbury with different coloured wigs", she said.
Her grungy-hippy style makes Daisy the ideal match for Biba, which she says she loves because of the "history of it." She also tried to persuade designers from the label to make some pussy bow shirts in any prints because "they are so flattering and feminine".
As for the collection itself, you can expect faux fur coats, marabou jackets, evening dresses, tailored blazers, denim and jewellery bearing Biba's signature logo. Prices will also be more affordable, with a coat set to sell for £290. Hence the "aspirational but accessible" tag. Keep an eye out for the 35-piece line which will go on sale on 8 September in House of Fraser, 10 special Biba boutiques and via mybiba.com.