For her new Autumn/Winter 2010 ads, busy bee Stella McCartney has cast her friend Natalia Vodianova for a second time in a row. Using the idea of cartoon characters again (remember her woodland creature campaign for A/W '09?)

Stella invited British artist Barry Reigate to illustrate the ads. She told WWD, she was after "something direct and simple, using Natalia and key collection pieces, contrasted by humor and a human touch in the treatment of the logo." What do you think of her new ads?