For its A/W 2010 campaign, Reiss took a leaf out of Lagerfeld's book and presented a short film entitled 'Elements'. Directed by photographer and film-maker, Jamie Morgan, the video showcased pieces from the label's autumn/winter collection which comprises of leather trousers, simple tailoring and sexy capes. Starring models Natasa Vojnovic and Isaac Crew, the film will be broken into shorter segments and used on Reiss's new website which is due to launch later this year, in addition to a brand new iPhone app. Click play on video above for a look at the trailer.