alexachung_lacoste_preview.jpgJust days after hearing the news that Alexa Chung had clinched a deal with Lacoste, here is your first look at the campaign.

Chung will front Lacoste's new women's fragrance ads, which were shot on the streets of London. Looking lovely as always, the TV presenter wore a dusty pink Lacoste T-shirt, bearing their crocodile logo, a pendant necklace and natural hair and makeup.

"I'm very flattered that Lacoste invited me to model for its new female fragrance. I've always liked Lacoste's casual chic image, so I'm excited to be representing the brand in this new campaign," she said in a statement. The ads won't break until January next year, so we'll have to wait until then to see the finished results!