PARIS - JANUARY 26: Model Chanel Iman walks the runway at the Givenchy Fashion Show during Paris Fashion Week Haute Couture S/S 2010 on January 26, 2010 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Saying farewell to runway couture is Givenchy. It seems the label has changed tact and will now invite clients and editors to private showings of its couture collection from July 6th. Furthermore, creative director Riccardo Tisci will also only show ten looks as part of an up-close-and-personal plan for the label.

"I want to make couture even more special than it is, and not just another catwalk show," Tisci told WWD. "People can really experience the couture moment: See it, touch it."

Tisci also said that he would concentrate on exceptional eveningwear this season, in which pieces will feature embroideries and will be "languid and sensual" in design. "It's the first time I'm not doing any black. It's a challenge for me to do no black, and I like a challenge," he added.