cfdaawards2010_alexachung.jpgWith a Mulberry handbag named after her, and a clothing range for Madewell, it was only a matter of time before Alexa Chung put her face to a fragrance.

The model-turned-TV-presenter has inked a deal to be the face of Lacoste's new women's perfume.

It is the first time that the brand has had a celebrity front its fragrance campaign.

Earlier this year Alexa attended the Lacoste party at Coachella. No further details of the campaign have been revealed at this stage.

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