Marc Jacobs' new fragrance for men has plenty of Bang
Never one to do things by halves, Marc Jacobs has stripped off for his new men's fragrance campaign. The 47-year-old has got his kit off again for his new men's scent, Bang, in which he is photographed by Juergen Teller with a carefully-placed perfume bottle.
"Once I agreed to be the model, I couldn't see what I would wear to express this," Jacobs told WWD. "We tried it with clothes, but it didn't work. Then Juergen had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang."
Bang will be available worldwide from September 2010.
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