Keeping up with the Joneses - Hot American trends for S/S 2010
New flick, The Joneses, which will première in London this week, has inspired me to inspire you. You see, the film which stars Demi Moore and David Duchovny, is all about a family living the so-called "American dream." However in this particular family, they're not just living the dream, they're also selling it, subsequently making them the envy of their posh, suburban neighbourhood. It gives a whole new meaning to the words "product placement." Curious? You can find out more by watching the trailer. In the meantime, I've done a round-up of some of the hottest Spring/Summer trends from across the pond that will have you desperate to keep up with our American neighbours
Read on to find out more...
Hot American trends for Spring/Summer 2010
Innerwear as outerwear: During his S/S '10 T by Alexander Wang show, the New York designer showed us that you're underwear doesn't necessarily have to stay out of sight. In fact, cool cotton racer-back bras (£66) and boyshort underwear ($48) should be seen.
Future warrior: Rodarte had this popular look down-pat during the S/S '10 runway season. With shredded fabric, tribal body art, lace and leather panelling it was a primitive affair, and one worth taking note of.
Jumpsuits & playsuits: Continuing from last spring is the growing trend of jumpsuits and playsuits. We saw plenty of these on the catwalk at Ralph Lauren, Badgley Mischka and Erin Fetherston. DKNY also delighted us with their baggy, pastel-coloured silk jumpsuits that stop mid-calf, £275 from Harvey Nichols.
Sportswear: Not naturally athletic? Nevermind, with the right clothes you don't have to be. Sportswear is a huge trend for this season, just look at the American football-themed collections from Alexander Wang and Alexandre Herchcovitch. Tomboyish looks that allow a girl to do everything from play hockey to play baseball and tennis. At Charlotte Ronson's S/S '10 show (pictured above), her girls took an '80s dancer style with stonewashed denim bodysuits and head bands.