Jil Sander launches secondary line
The brand offers a more casual sportswear collection, which is slated to hit stores globally in spring/summer 2011.
It will be priced at 40 per cent lower than Sander's mainline, and will target a younger more budget-wise customer. Pieces include abstract-printed trenchcoats and blouson jackets, knitwear, T-shirts, dresses, trousers, skirts, and jeans.
Jil Sander Navy will sell throughout Jil Sander stores, as well as retail partners. Prices will range from at $322 for a shirt up to $3,895 for a coat.