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H&M really do know how to rope in the big names for their campaigns. Not only did the retailer recruit Lou Doillon and Lizzy Jagger for their Fashion Against Aids campaign, they have also snagged a gaggle of supermodels for their sexy swimwear ads. Starring Erin Wasson, Julia Stegner, Daria Werbowy, Lara Stone and Sasha Pivovarova emerging from the surf looking hotter than hawt. I think smokin' best describes this one.

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