Debenhams reveal Sex and the City 2 sponsorship
In anticipation of Sex and the City 2, Debenhams has revealed that it's the official retail partner for the film. The high street store is continuing its SATC-tie in by launching a campaign, which was shot on location at the Amanjeena Hotel, Morocco, where the actual movie was filmed. Hundreds of girls auditioned for the four "doubles" roles of Carrie, Samantha, Miranda and Charlotte.
Pieces from Debenhams' Designers collections, including Julien MacDonald, Matthew Williamson and Ben De Lisi, have been sourced to create the different looks for each character.
"The partnership makes perfect sense as we are the only high street retailer that provides customers with the complete Sex and the City experience under one roof," said Suzanne Harlow, the trading director of Debenhams Group.
Also up for grabs is a fantastic prize. Four lucky shoppers will win a trip to New York, including airfares, hotel accommodation for four people (one winner plus three friends) and $1000 spending money. If you're a Debenhams card holder, you will also have the chance to scoop one of 50 SATC 2 goody bags.