CQ Gallery: H&M Fashion Against Aids campaign - starring Lou Doillon and Elizabeth Jagger
With Coachella kicking off in the US, the festival theme couldn't be a better choice for H&M's Fashion Against Aids campaign. Starring Lou Doillon and Elizabeth Jagger, the campaign aims to promote safe sex amongst young people as well as raise money for AIDS projects. It includes everything for an ultra-glam festival camping experience including a paisley sleeping bag and red leopard print tent - yes really. The collection officially launches on May 20, and will be sold in Divided youth departments for both girls and guys. The trend for the range is freedom of expression, combining rock, bohemia and glamour with everything from maxi dresses to patchwork denim, cropped shorts and skinny blazers.