peachesgeldof_ultimocampaign_pic2.jpgJust yesterday we blogged brand new pictures from Kelly Brook's Spring 2010 campaign for Ultimo. The buxom beauty is the latest in a string of celebs to be recruited by the British lingerie brand.

Now comes the news that Peaches Geldof has been dropped by Ultimo amid controversy over claims that she took heroin. The sordid allegations began after a series of provocative photos taken of her last November appeared on the internet. Executives were swift to act, quickly removing images of Peaches modelling the Miss Ultimo range from store window displays, its website and department stores.

"We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract," said a company spokesperson.