How clever is this? Stella McCartney has combined some of her favourite things, including an old picture of her pet dalmatian, for her new spring/summer 2010 campaign. Using a black-and-white photograph of her dog Lucky taken by Linda McCartney in 1976, the ads also feature Natalia Vodianova.

Stella describes the concept as "fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action!"