We gave you a preview of Emma Watson's new ethical collection for People Tree last month. Now, here are some more images from the ad campaign starring the lady herself plus some of her real-life family and friends. Once again, she is joined by her very cute brother Alex (who also starred alongside her in Burberry's S/S10 ads) as well as a couple of pals including her housemate, Sophie.

See more after the jump...



Get your mitts on the People Tree, Love Emma collection which is available now at www.peopletree.co.uk - as well as ASOS.COM and selected John Lewis stores later this month.