London Fashion Week A/W 2010: Erdem - watch the show!

We saw Romola Garai rock an Erdem number at the BAFTAs on Sunday night, now here is a look at the label's new autumn 2010-11 collection. The Canadian-born designer took inspiration from his adolescence in Montreal with an English mother and Turkish father. Also with a sister who is working on a documentary about the Artic, Erdem Moralioglu's mind was on the sky and birds. That could explain the bird-print structured shift and shirt dresses. Embroidery, lace and ruffles added a feminine touch, while a beige trench featuring a lambswool hood is now high on my wish list. Watch a video of the show above.

London Fashion Week A/W 2010: Erdem - watch the show! - Comments

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