Aw... it's a case of the family who models together stays together for Burberry's new Spring/Summer 2010 campaign. The British label have once again recruited Emma Watson along with her cute brother Alex, and musician George Craig for the glam ads which were shot by Mario Testino. I'm crushing on that white trench with padded shoulders!


"This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl," said Christopher Bailey.

Check out Sassybella for more campaign shots.