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She sat front row at the Pringle of Scotland men's show in Milan earlier this week, and now here's a look at Tilda Swinton's new ads for the label.

The British actress stars in Pringle's Spring/Summer 2010 campaign as photographed by Ryan McGinley. Beautifully captured in the rugged terrain of Scotland's highlands, McGinley also shot the Academy Award winner for a short film. "Pringle's my mother's milk. It's what we grow up with," she said. Click on to watch the film...