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Selfridges shuts down plus-size department

marinarinaldi_campaignaw2009.jpgOh dear. It is unlikely that Selfridges will win many friends with this move. But nevertheless the department store has decided to ditch its plus-size clothing department.

The retailer will no longer stock the Marina Rinaldi range (pictured, left), which has sizes from 14 to 26. The largest size it will now offer is a size 16.

"It's true we no longer stock Marina Rinaldi, however Selfridges is constantly updating its brand mix," a Selfridges spokesperson said.

This is baffling to me. While other retailers, like ASOS, slowly continue develop their product lines to include plus-sizes, why would Selfridges choose now to go against the grain? After all, half the country is a size 16 or above - why alienate these consumers who are already limited by the variety of plus-size brands available on the high street?

I wonder what our friends over at Big Girls Browse have to say about this?

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Posted by Kimberley Foster on December 21, 2009 2:32 PM in CQ's Hot Topic| Fashion News| Retail / Business news
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Comments

Surely the only reason they would do this is if the line is not profitable.

Posted by: Louise | December 21, 2009 3:12 PM

They won't stock anything over a size 16??? Oh yes, I forgot that larger ladies don't have money to spend. Grrrrr that makes me cross.

Posted by: Nicky | December 21, 2009 3:32 PM

I have to disagree Nicky, I don't think I've ever seen anyone over size 16 in any of the London department stores, I feel like the fattest and I'm a 14.

Posted by: Annonimous | December 25, 2009 7:17 PM

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