Lanvin's spring/summer 2010 campaign is a real backbreaker

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Get a load of the new Lanvin spring/summer print campaign - talk about a backbreaker! Alber Elbaz has added a dose of action to his latest ads, with Jamie Bochert contorting her body into all sorts of awkward positions. She moved so fast, even the chandelier was moving with her," Elbaz said.

And it seems she was a perfect candidate for the shoot. Elbaz revealed that Jamie had recently chased a thief for 12 blocks in Brooklyn after they tried to steal her purse. "That's the kind of girl I like," he added.

Lanvin's spring/summer 2010 campaign is a real backbreaker - Comments

  • Campaign looks good, but i don't know why i've got this feeling that i've seen the idea somewhere before.

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