Gareth Pugh's avant-garde designs and Nick Knight's edgy photography have been tapped by Mercedes-Benz to promote their new sports coupe, the SLS AMG. Pugh dressed model Julia Stegner in black patent armour style leggings and corset for the ad.

According to WWD, Mercedes-Benz said it aimed to create a "highly modern visual language," the campaign will break in January and February for Berlin and New York Fashion Weeks.