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For once it seems a rumour has actually come true. Check out Dutch beauty, Lara Stone, in the spanking new spring/summer 2010 campaign for Louis Vuitton. Described as "whimsical, young, and optimistic", Steven Meisel shot the ads for LV for the third consecutive season. Chanelling a young Brigitte Bardot, Lara looks right at home as Madonna's successor for the French fashion house. Don't you think?

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Speaking of their new muse, Antoine Arnault, Vuitton's communications director, said:: "After two seasons with such a huge star, Marc [Jacobs] decided to take a breather and work with a model - and not just any model. It's the choice of a new supermodel."

Stay tuned, because a behind the-scenes video of the shoot will go online at louisvuitton.com

[via Nitro:licious]