Why Karl Lagerfeld chose Lily Allen for Chanel...

So why did Karl Lagerfeld choose Lily Allen for his Chanel Coco Cocoon handbag campaign? Let's hear from him shall we?
"I love Lily's humour, her cheekiness, her talent," he told Elle, "her little upturned nose, and her perfect décolletage."
Erm, okay...
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