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For the festive season it's all about the frocks at Peacocks. And the budget retailer has enlisted the help of Pearl Lowe to design its new range and her daughter Daisy to model it. Talk about a fash-family combo! While we're used to seeing Daisy modelling for labels such as Marc Jacobs, it's on the high street in her mum's Christmas collection that she'll soon be recognised the most. Lucky for her there isn't a reindeer jumper in sight!

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Unveiled this week at Sketch nightclub, Pearl drew inspiration from David Bowie's 'Hunky Dory' album for her new range. She told the Telegraph: "Designing my collection for Peacocks has been a bit of a dream. I've taken inspiration from the things I love - classic vintage shapes, intricate detail, lace, and wonderful textiles."

Pieces include red lace, black sequin and prom-style jacquard. Each dress retails from between £35 and £45 each. They will go on sale at Peacocks from 2nd November - so keep your eyes glued to: www.peacocks.co.uk