Sonia Rykiel for H&M!
H&M have had their fair share of designer collaborations, but this forthcoming collection with Sonia Rykiel promises to be a good one. The French designer is known for her colourful stripes and cheerful plastic accessories, both of which will effortlessly translate to the high street.
Rykiel is designing a lingerie range this season for the retailer which will also be available in Sonia Rykiel boutiques and also includes accessories. February 2010 sees a second collection, this time knitwear for women and girls.
The lingerie sounds very exciting, especially as H&M have scaled back their underwear section in recent years. H&M creative advisor Margareta van den Bosch says "This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn't stop". Can't wait! watch the video above to get a feel for what to expect.