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Cheryl Cole
is almost as well known for her bouncy chestnut locks as she is for her singing career with Girls Aloud, and she has now become the face of L'Oreal's Elvive Full Restore 5 hair products.

Cheryl is L'Oreal's first UK signing since Kate Moss in 1998, when the French company decided there was a UK shaped hole in its representatives they hunted around and plumped for the X Factor judge who has come a long way since her controversy with a toilet attendant. L'Oreal Paris general manager Gayle Tait said: "Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."