Ever since Madonna hit the red carpet at the Met Gala in those Louis Vuitton bunny ears, many have been left curious about them. Now, in this behind-the-scenes video of the label's autumn/winter 2009 campaign, Marc Jacobs gives us the lowdown: "There's a girl who works for us, Lucy, she's on the design team, and Adrian, one of the boys, was tying a little bit of fabric around and it reminded me of bunny. We were thinking of all these different things like can-can dancers, and I saw this piece of fabric wrapped around Lucy's head and said, 'Bunny ears, that's what we need to finish this look.' So we made all these radzimir bunny ears and that's how it happened. I like the kind of Playboy, French coquette aspect to it."

[The Moment via Fashionologie]