CQ First: Stella McCartney's Bambi-inspired A/W 2009-10 ad campaign

Disney characters have taken over Stella McCartney's latest autumn/winter 2009-10 campaign. An avid animal-rights supporter, McCartney teamed up with Ryan McGinley (who is also booked to shoot Tilda Swinton's ads for Pringle) to introduce Bambi and friends into the setting of her new ads. Photographed in the woods of Worcestershire, it also features model Sigrid Agren petting a fox.

"I'm a huge Bambi fan, and the film reminds me of my mum [the late Linda McCartney]," said McCartney. "And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi".

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I quite like the ads, they're cute and embody McCartney's animal-friendly principles. How about you? Tell us by leaving your comments below.

[via WWD]

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Posted by Kimberley Foster on July 20, 2009 8:30 AM in Ad Campaigns| Designer Spotlight| Fashion News
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