Poll: Will Beth Ditto's collection get you shopping in Evans?
After a fair amount of blogger hype and a celeb-studded launch party Beth Ditto's collection for Evans launched today, and it's great to finally see the entire collection. We're lusting after the acid wash denim skirt above, which retails at £35.
Evans have made a first by dropping their smallest size to a 14, a normal size by most people's measurements. This move serves not only to remove the stigma of going into a shop which stocks larger sizes it also means they are looking to appeal to a wide (sorry!) choice of women. Ditto's collection isn't short on style, I recently spoke to Evans' head of design, Lisa Marie Patrick who explained how committed and passionate Beth was in terms of her collection for the brand. This isn't the first high-trend collaboration for Evans, shoe designer Georgina Goodman lent her skills to their footwear collections for a few years.
What do you think, will Beth Ditto's collection get you shopping in Evans? Take our poll and let us know!