Jeremy Scott tipped to show at London Fashion Week
The British Fashion Council is expected to announce the American designer's addition to the line-up later today. So what's the reason?
"He wants to build a following in London after doing so in Paris for the last few seasons. He is also opening a shop," his spokesperson said.
A favourite amongst the club kids, Scott attracted the likes of Beth Ditto, Leigh Lezark and Pixie Geldof to his last show. He is also known to collaborate with Longchamp to design a free bag for those on the FROW - we want!
In other LFW news, the British Fashion Council has recruited American PR agency, and The Hills/City regular, People's Revolution to boost its image and attract more US buyers over.
So far, the BFC has successfully lured back several British designers, including Matthew Williamson and Jonathan Saunders, to participate in LFW's 25th anniversary in September. But I'm still waiting for Preen...