Your morning commute into work is about to get a whole lot more appealing thanks to a new women's magazine about to hit our streets. And the best bit? It's free! Named Stylist, it is a free weekly mag, produced by Shortlist Media (the same publishers who founded the free men's magazine, ShortList) and is slated to launch in October.

With eight months in the planning, Stylist is rumoured to be helmed by Lisa Smosarski, who recently stepped down as editor at More! and is backed by French Connection founder Stephen Marksis. It will target "affluent professional women" aged 20 to 40-years-old.

Content will include a mix of high-end fashion as well as travel, careers and relationships. Although talk is rife that Stylist will rival paid-for glossies such as Grazia and Marie Claire, it is steering clear of "unflattering paparazzi shots of celebrities and spurious stories about celebrity romances." It is bound to make a nice change then.

Stylist will be distributed every Wednesday from October in six British cities. Keep your eyes peeled for the first copies!