Affordable luxury is the new black, writes Disneyrollergirl

Disneyrollergirl writes:

"Wow, everything's suddenly so cheap, I'm quite loving this recession!" rejoiced a friend of mine recently, perusing the prices in the Selfridges sale. While I wouldn't quite put it like that, I could see where he was coming from. And it's not just sale prices that are chiming with the times, retail prices in general are looking more pocket-friendly by the week.

British fashion darling, Emma Cook has had to rethink her dreamy £700 dresses, making them more affordable to the masses. As she told the Independent recently, "I don't know anyone who can pay £700 for a dress".

So down come the price points to a more fathomable £200-£300, thanks to a reduction of pricy overheads - catwalk show included. Net-a-porter.com, destination for all things high end has also followed suit. Not only has it launched its outlet site,Theoutnet.com but it has also taken to mixing in the likes of APC with the Balmain and Burberry. And then there's the news that Harvey Nichols is reconsidering its strategy to target the Pixies and Peacheses (what is the plural of Peaches?) of this world. Translation: trendy young things with populist tastes.

It's all starting to make perfect sense. After all, we're not stupid, we know that during the boom years the big brands hiked their prices right up. These days, who needs expensive luxury Marc Jacobs when you can have the fun fabulosity of Marc? I say bring it on. Let's see cheap Chanel, budget Balenciaga and cut-price Celine!
[Photo: Coutorture.com]

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Posted by Disney Rollergirl on July 1, 2009 2:00 PM in Columns & Opinions| Retail / Business news
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