Vogue's Alexandra Shulman calls for an end to size zero
"We have now reached the point where many of the sample sizes don't comfortably fit the established star models," she wrote.
The British Vogue editor has been praised for her strong words, describing how samples are now so "minuscule" they force editors to use models with "jutting bones" and "no breasts or hips". She also admitted to retouching photos in order to make models appear bigger.
"I am finding that the feedback from my readers and the general feeling in the UK is that people really don't want to see such thin girls in either editorial or advertising."
While the letter was not intended for publication, some have be quick to call it out as a publicity stunt.
As for the reaction from designers, well none of the major players, such as Stella McCartney, John Galliano or Karl Lagerfeld have spoken out yet. In fact, it remains to be seen if they ever will, but what is interesting is how Alexandra once presided over the whole Kate Moss/'Heroin Chic' period in fashion publishing. I guess it could be argued that she is evolving with the times...?
"Look at the young scene girls. The Geldof girls, Alexa Chung. They are not the kind of thin that the girls we need to use are," she told the press. "Daisy Lowe is a good example. She wouldn't fit into these samples."
Blame is also being directed at model agencies who, according to Agent Provocateur's Sarah Shotton, often send "girls so thin we have to ask them to leave".
Regardless, it's a definite step in the right direction. I mean if the models can't even fit into the clothes, then what hope is there for the rest of us? Let the debate begin... again.