Update: Emma Watson not designing range (boo!)
Well, we said not to count your chickens before they hatched and sadly, they've hatched.
A spokesperson for Emma Watson has denied that she is planning a fashion range.
Her rep told PEOPLE that reports of a forthcoming clothing line were simply "not true".
News of the World first broke the news that the Harry Potter star was creating her own collection aimed at teenagers. They even quoted a source who said she was seeking advice from her pals including Karl Lagerfeld.
Disappointing? Yes. But never say never...
In the meantime, check out a special on-location video of Emma's photo-shoot for Teen Vogue.