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From our menswear blog, Brandish...

Not content with causing a tidal wave of excitement when he stripped off for Armani in 2007, David Beckham is at it again. This time he launched the advert in our very own London town, with an in-store appearance at Selfridges. He said he was "a little embarrassed" at the bombastic unveiling, but if previous form is anything to go by Giorgio Armani is no doubt very pleased! Click here to vote in Brandish's campaign poll.

Click on to see more hot, hot, hawt pictures of David...

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I sure hope he didn't get rope burn *giggle*

[Photos: Wenn.com]