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Fashion followers have long been waiting for a designer ad campaign from Emma Watson... and here 'tis! The Harry Potter star makes her campaign début for pal Christopher Bailey and Burberry's autumn/winter 2009-10 collection. At the time of the shoot, it was rumoured that Emma became disgruntled after she found out she was to be photographed with a group of girls, who were then promptly replaced by four very pretty lads. Who knows if this is true or not, but hunky boys are clearly visible.

Click on to see more of Emma doing her thing for Burberry...

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The ads were shot by Mario Testino, on location at Westminster Abbey, Big Ben and the Houses of Parliament.

"I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today," said Bailey.

The ads are due to break in August, in conjunction with a digital campaign that will feature podcasts and behind-the-scenes footage.

What do you think of Emma's efforts? Does she has the modelling chops to pull this off? Leave your comments below.