houseofholland_2009newgenss2010sponsorship.jpgThe British Fashion Council has announced its next line-up of New Generation designers for the spring/summer 2010 season.

The bi-yearly sponsorship scheme welcomes 17 designers including House of Holland (A/W 2009-10 pictured), Peter Pilotto, Meadham Kirchhoff, Mark Fast, and Mary Katrantzou to its catwalk programme. Also showcasing their collections via a new sponsored presentation programme is Danielle Scutt, Louise Gray, LP.BG and Sykes.

"We hear a lot about how creativity always bubbles up in recessions - and how that's needed to kickstart fashion-energy for the next phase," said Sarah Mower, the BFC's ambassador for emerging talent, said. "Well, London's the place it's happening."

To see the full list of recipients, read on...

Recipients of spring/summer 2010 NewGen sponsorship, to show at London Fashion Week in September 2009:

Catwalk:
House of Holland
Mark Fast
Mary Katrantzou
Meadham Kirchhoff
Peter Pilotto

Presentation:
Danielle Scutt
Louise Gray
LP.BG
SYKES

Exhibition:
Cooperative Designs
Craig Lawrence
Danielle Scutt
KTZ
Louise Gray
LP.BG
Mark Fast
Mary Katrantzou
House of Holland
Michael van der Ham
Peter Pilotto
SYKES

Accessories:

Atalanta Weller
Dominic Jones
Fred Butler
Michael Lewis