As I mentioned last month, Peaches Geldof is Ultimo's newest recruit. The socialite has reportedly racked up a six-figure deal with the lingerie brand to become their latest ambassador for the Miss Ultimo line, which launches this month. Now the ads have been unveiled, with Peaches showing off her many tattoos in Ultimo's new range of youthful bras and underwear.

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Ultimo's Michelle Mone approached Peaches after seeing topless photos of her on the beach in News of the World.

"Peaches was the perfect choice for this campaign. She's young edgy with lashings of style," she said.

Peaches added: 'I'd rather young girls were looking at a normal body like mine rather than an anorexic model."


As for what dad, Sir Bob Geldof thinks...

"Dad hasn't seen the pictures yet," admits Peaches. "But I'm not worried about his reaction because I'm a 20-year-old woman not a 13-year-old girl. I'm glad I can earn money like this."


  • Miss Ultimo designer range is priced from £16 and available at Debenhams or