peachesgeldof_missultimo_debenhamslaunch.jpgAfter her whirlwind trip to Cannes, Peaches Geldof was back in town yesterday to launch a new lingerie line for Ultimo.

In a deal reportedly worth around six-figures, Peaches unveiled the Miss Ultimo collection at Debenhams in Oxford Street.

Dressed in a striped bustier, blue tulip skirt and black Mary-Janes, she joined Ultimo founder, Michelle Mone, to promote "young and fun" brand.

"It's better for young people to see someone like me modelling than a skinny model. I have an achievable body," Peaches said.

"Peaches was the perfect choice for this campaign. She's young, edgy with lashings of style," added Michelle.

Prices begin at around £8 for a pair of knickers up to £18 for a bra. Click here to shop the range online.