CQ Watch: Matthew Williamson for H&M's new trippy TV commercial
Behold the trippy new TV commercial for Matthew Williamson's recently launched summer collection for H&M. And when I say trippy, I mean it. Beginning with Daria Werbowy, it's a mish-mash of models lip-syncing to a range of different voice-overs, ending with Williamson himself emerging from a meteor crater proclaiming: "Well I haven't done them all yet." Directed by Johan Renck, it was filmed on location in Rio de Janeiro. Could this collaboration get any bigger?
[via My Fashion Life]