CQ First: Lady Dior campaign, "The Lady Noire Affair," starring Marion Cotillard
Move over Audrey Tautou and Chanel, for here comes Marion Cotillard and Christian Dior! A new fashionable pairing has been unveiled in the campaign to promote the brand's iconic Lady Dior handbag. Oscar-winning actress Cotillard stars in a short film titled, The Lady Noire Affair, which adapts Hitchcockian traits into a six-and-a-half minute thriller. Directed by Olivier Dahan (La Vie en Rose) it features gangsters, mystery, a heroine and the Eiffel Tower.
"We wanted to capture the glamour, the intrigue, the heroine and the mysterious allure that radiates around her," said John Galliano. "Marion has brought the Dior woman to life. She is incredible." The film will debut May 20 on dior.com.