Psst... Is Peaches Geldof to be the next face of Ultimo?
How is this for bagging an endorsement deal?
After topless holiday snaps of Peaches Geldof hit the tabloids, Ultimo founder, Michelle Mone, reportedly offered her a six-figure bra deal.
News of the World claims that if it wasn't for them publishing the semi-nude pics, Peaches would have never been offered such a lucrative contract.
"Michelle thought she was perfect to model sexy underwear. She has a great look because she's got curves," a source said.
The campaign is due to start shooting next week, before the range launches in May. If true, then Peaches will be the latest celeb to strip down for the lingerie brand. Previous 'faces' include Rachel Hunter, Helena Christensen, Sarah Harding and Mel B.
Surely Michelle can check out Peaches' last lingerie stint for Agent Provocateur over some long-lensed tabloid fodder.