alexa_chung_newlook2.jpgCan Alexa Chung save MTV? That is what the execs at the American music network are hoping after they recruited the Brit star to host a new daily culture show, set to include audience interaction via social networking sites such as Twitter.

The Alexa Chung Show is a one-hour daily entertainment show, which will feature a mix of live performances, celebrity chit-chat, and the best of the web. There will be a heavy focus on audience participation, with MTV collaborating with Facebook and Twitter in the way that Total Request Live asked viewers to vote on their favourite music videos.

"We just all really fell for her," said MTV's executive vice president for news and production, David Sirulnick. "The show will air one hour a day, but for the other 23 hours we want viewers to be engaged with Alexa and what is on the show."

Alexa recently threw a farewell bash and packed up her bags for the bright lights of New York. Her boyfriend, Alex Turner of Arctic Monkeys, is also said to be leaving London to join Alexa in the Big Apple, much to the displeasure of his fellow bandmates.

I can't help but say it - "please don't go Alexa, you can do your Twitter thing here!"

  • The Alexa Chung Show is due to premiere on June 15 at midday.