Matthew Williamson for H&M hits stores today!
Happy Matthew Williamson for H&M Day! Yes that is quite a mouthful, but what can I say? It's quite a collection!
The range goes on sale from 9am this morning, but just how did the collaboration come about? Well, apparently it is all because of Madonna.
She invited him to one of her first-ever Kabbalah parties in London, and that's when he was introduced to H&M's Margareta van den Bosch from H&M, who later signed him up. As for becoming too mainstream, he explains:
"I never thought commercial was a dirty word. I've never not wanted to dress a celebrity on the grounds that they were too mainstream".
Update: Good luck with those queues - I hear they began at 6.30 this morning, jeepers! - Kim