Hello yellow: Selfridges to mark 100th anniversary with exhibition and e-commerce site
Get ready because this Thursday marks the 100th anniversary of Selfridges. And the historic department store is pulling out all the stops to make sure it is a memorable one. With everything themed in Selfridges's famous yellow, the celebrations will kick off with a party on Thursday evening where the store will be decorated in 1,500 yellow origami planes. An exhibition will also be unveiled at the Ultralounge, tracing Selfridges's history and display founder Harry Gordon Selfridge's personal passions.
But that's not nearly all! Click on to find out more...
Designers have also got in on the act, creating special anniversary-edition items that will be on sale inside the store. These include a Giles Deacon patent leather dress in Selfridges's trademark Pantone 109 (above the cut, pictured right) made to order, a pair of Giuseppe Zanotti platform heels (£500) and a signature yellow centenary bag by Marc Jacobs (£3,350).
Festivities will run all throughout May, including fashion shows and DJing by Deacon, Henry Holland, and PPQ's Amy Molyneaux and Percy Parker. They will be helped by the 'Selfridgettes' who will be all around town and along Oxford Street on Fridays and Saturdays.
"We all feel about 150 years old at the moment because of all the planning," said chief executive Paul Kelly. "Despite the general climate, we have a lot to celebrate, and we want our customers to know there's still a lot of joy out there and fun to be had."
Selfridges will also unveil plans for their first-ever transactional website, set to launch next year. It will be for U.K. shoppers only and offer a "changing roster of brands". Woo-hoo, about time!
To find out more visit: www.selfridges100.com