CQ Watch: Brand new 'Flora by Gucci' commercial starring Abbey Lee Kershaw
Yesterday, it was revealed that Frida Giannini had recruited Jacquetta Wheeler, Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen for Gucci's Fall '09 campaign, shooting this week at a north London studio. But before we can get excited about that, the commercial for the newly revived Flora by Gucci fragrance, has been unveiled. Starring Aussie model, Abbey Lee Kershaw, it is a dream-like affair captured by Chris Cunningham, all to a reworked version of Donna Summer's classic "I Feel Love".
To check out some behind-the-scenes footage of the shoot, click on...
Abbey was filmed in a sea of 20,000 fake flowers during the shoot in Latvia last year.
"Foremost in our minds was a desire to avoid the heroine being perceived as passive or dreamy. We wanted to portray the female as an active character who brings to life in an active way the Flora personality by controlling the nature around her," said Riccardo Ruini, who was responsible for the ad's creative vision.
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