[photo: WENN.com]

When Holly Willoughby turned up to the Brits in a £35 maternity frock from Littlewoods Direct, she got tongues wagging. Was the TV presenter feeling the effects of the credit crunch like the rest of us?

Er, not exactly. Turns out Holly has been signed by the catalogue brand to design a range of maternity clothing, and the dress was a bit of a preview. Today she launched the collection officially with a photoshoot in London. Holly looks fab and no doubt the affordable items will be big sellers when they go on sale in April. And while we're talking preggers beauties, the model on the left looks like GMTV's size 16 model Nese (who team CQ chatted to at the Kate Moss for Topshop launch way back when). We didn't know she was expecting, but she looks fab!