CQ Watch: Behind-the-scenes on Gareth Pugh A/W 2009-10 film
Gareth Pugh surprised many this season by presenting a video instead of a catwalk show at Paris Fashion Week. Featuring just one model, Natasa Vojnovic, the film was a happy surprise even if it did make it a little difficult to fully view the clothes at times. Dazed Digital got their hands on some behind-the-scenes footage of the making of that video, as well as a few words from Gareth on why he did it: "I like the idea of a video; you get to show them an essence of what you wanted to show them. The clothes have a certain volume which is captured very well on video."
Click play on clip above to watch Vojnovic doing her thing for Pugh.